Steve Ballmer Says Take On Google and Apple. Forget Yahoo

Microsoft-ArmyMicrosoft's chief Steve Ballmer today sent a mail to all the employees outlining his strategy on how to rebuild the reputation that Microsoft has lost in the past couple of years.

He shared his thoughts on Windows Vista, Enterprise Software, fight against Google & Apple and learning to mark a footprint in the search business with/without Yahoo. You can read the full mail here and here are the few excepts of the that I found interesting

About Apple

In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience

About Google

we'll make progress against Google in search first by upping the ante in R&D through organic innovation and strategic acquisitions. Second, we will out-innovate Google in key areas–we're already seeing this in our maps and news search…Third, we are going to reinvent the search category through user experience and business model innovation. We'll introduce new approaches that move beyond a white page with 10 blue links..

About Yahoo

Yahoo was a tactic, not a strategy. We want to accelerate our share of search queries and create a bigger pool of advertisers, and Yahoo would have helped us get there faster. But we will get there with or without Yahoo..

About Windows Vista

The success of Windows is our number one job..In the weeks ahead, we'll launch a campaign to address any lingering doubts our customers may have about Windows Vista

About Enterprise Software

Our enterprise and server business has never been stronger–today we are on the verge of becoming the number one enterprise software company. We need to continue to push on all fronts–mail with Exchange, business intelligence with PerformancePoint, virtualization with Hyper-V, and databases with SQL Server.

CC License Photo by Dunechaser