Microsoft and Amazon has started an interesting advertising campaign for MS Office 2010 that features you and your friends. When you visit the site http://www.makeitgreat2010.com, a video advertisement is dynamically created by pulling data from you Facebook profile.
Here is a screen grab of the video ad that features my friends
When you are on the site, authorize the application to access your Facebook profile data. With in seconds it personalizes the Office 2010 video ad with your pictures and status updates.
This ad campaign is very interesting. May be if they allowed us to share the personalized videos with our friends, this may be viral.
Visit http://www.makeitgreat2010.com [via labnol]