The Microsoft’s search engine Bing is on the raise in the second month as per the reports of ComScore. That’s some good news to Microsoft.
Even though the Bing search is doing well and the growth is steady, analysts are saying that the growth is due to the millions of dollars being invested in Bing advertisements.
Here is what few experts are saying
Bing accounted for 8.9 percent of search queries in the United States in July, up from 8.4 percent in June and 8 percent in May. The July gains appear to have come at the expense of both Google and Yahoo, which each saw their market share decline by .3 percent, to 64.7 percent and 19.3 percent
Bing has gained 90 basis points of market share in two months — or a 11% market share gain. This is not terrible, but not a remarkable success, given how much Microsoft has been advertising it.